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Ultimate Rush is a 2011/2012 documentary television series produced by the Red Bull Media House in association with Matchstick Productions, and marketed as a combination of stupendous action sports endeavour, coupled with a cinematic-approach to storytelling. Through its wide distribution in the United States, the UK, Brazil, Denmark, Austria and other territories, the series is evidence of the acceptance of extreme sports into mainstream television, and one of the most complete accounts thereof. The series focuses on the outrageous exploits of some of the best athletes in the world, and how they explore the fine line between extreme sports, philosophy and art. Most of the filming was conducted in the rugged backcountry of British Columbia, Alaska, the Rocky Mountains, the French Alps, the Himalayas and the Andes, but not at official events or secured sites.