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Boer Soek 'n Vrou is a reality program based on the international series "Farmer Wants A Wife". The farmers for the program are selected from hundreds of applications and then introduced to the public in a special program on KykNET earlier in the year. Singles then get the chance to send a romantic love letter to the farmer of their choice. Based on the letters that the farmers receive, they choose 10 potential life partners that they would like to get to know better on the program. There is no prize money or wedding to be won on Boer Soek 'n Vrou. The program only creates an opportunity for farmers to meet other singles from which possible friendships or romance can arise.