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Reporter Nicolaas Veul decides to set up his first Instagram account and accumulate as many followers as possible. Over time, he becomes more interested in the social network's inner workings and uncovers a well-oiled machine based on fraud. While users enthusiastically give likes to selfies, a brisk business with user accounts is underway behind the scenes. There are huge numbers of fake profiles, and internet bots are producing new followers for those who want to feel more successful. Can anything on Instagram be believed?