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Ambitious young script writer Igor Sullivan, who just lost his lover, concentrates on a romantic comedy. He gets advice from seasoned professional James Ford, who explains the `fomula` way, while Igo keeps insisting on artistic input of his own. Thus they draft piece by piece, often after dropping or amending the first version, a (not quite) standard triangle. It involves Internet firm colleagues Patrick, the good boy, and his womanizing buddy Mark Gibson, the vixen being the firm`s new consultant Jennifer.