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You've Got A Friend was a 2004 reality comedy show on MTV, produced by Ashton Kutcher and Jason Goldberg. It was launched near the same time as their reality prank show Punk'd, and although successful in ratings, was cancelled at the end of the first season so they could focus on its more popular counterpart. The show filmed contestants having to tolerate a 'friend' for 48 hours, while filmed on hidden camera in their home and different public settings. The 'friend' would be a trained improvisational comedian, who would progressively torment the contestant, their friends and loved ones. The catch was that the friends and family of the contestant were unaware of the folie à deux. If able to endure the embarrassment caused by the irreverent demands of the friend, the contestant would win a cash prize.