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The world’s most notorious jackass, Matt Pritchard of Dirty Sanchez fame, has been unceremoniously tossed into prison on a trumped-up indecent exposure charge. And life on the inside is less kind than you’d think for the mad Welshman who’s made a name for himself self-inflicting bodily harm and inserting assorted objects into places where the sun don’t shine. Like Paris Hilton before him, Pritch has become the ultimate Subservient Celebrity – and now you’re calling the shots.