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"Christmas, Every Day" gives a slice-of-life glimpse of preteen influencers Peyton and Lyla Wesson, ages 11 and 12, as they perform for their online fans under their mother’s watchful guidance. Shot in a series of highly composed, locked-off takes, the film examines everyday cultural practice under late stage capitalism, juxtaposing rural life with the patina of the virtual world. As Peyton and Lyla shift between performance and reality, ideas of self-presentation as empowerment, female confidence, and self-branding come to the fore.